Instagram has come a long way from being the grid of pretty pictures to now a major marketing platform. It’s a playground for creativity and connection, making it perfect for art schools and artists.
With over a billion users and a focus on visual storytelling, Instagram is your golden ticket to inspire aspiring artists, connect with parents, and showcase your school’s creative spirit.
So how do you master Instagram and create a profile that people can’t help but love?
Why Instagram Is a Big Deal for Art Schools and Artists?
Art enthusiasts spend hours scrolling Instagram daily, looking for inspiration, learning opportunities, and places where they belong. With art schools and artists being all about creativity, this is the perfect place to show off what makes your school unique.
Visual First: Instagram’s photo and video focus is ideal for showing off student artwork, workshops, and campus life.
Global Reach: Got online classes? Instagram can connect you to students anywhere in the world.
Engagement Goldmine: Connect directly with prospective students and parents in comments, DMs, or through interactive features like polls and Q&As.
Case Study: Vridhi School of Arts
Run by Alagisundaram N, a Tanjavur painting artist, Vridhi School of Arts uses Instagram to share the beauty of traditional art in fresh, engaging ways.
He posts:
Tanjavur Art Tutorials: Quick Reels that teach traditional painting techniques.
Online Class Details: Reach students across the globe.
Student Spotlights: Featuring students’ progress and achievements.
His Instagram feels like stepping into a vibrant art studio where tradition meets community.
Case Study: Monnerisms by Mona Biswarupa
Visual artist Mona Biswarupa has made her Instagram, Monnerisms, into a personal art gallery.
She shares:
Her Finished Artworks: Including sold pieces, which builds trust and excitement around her brand.
Creative Process Videos: Time-lapse Reels that reveal her artistic journey.
Personal Stories: Posts that connect her audience to her life as an artist.
Mona’s feed is proof that even a solo artist can turn Instagram into a powerful platform to build their identity and sell art.
Build an Irresistible Instagram Profile
Your Instagram profile is your digital front door. Make sure it’s inviting enough for people to want to stay and explore!
1. Craft a Bio That Shines
Think of your bio as your elevator pitch—it should be clear and captivating.
Example for Vridhi:
“🎨 Vridhi School of Arts | Learn Tanjavur Painting 🌟 Tutorials + Online Classes | DM us to start your art journey!”
Pro Tip: Use emojis to make it visually appealing, and add a link to your website or enrollment form.
2. Create a Consistent Look
Your Instagram grid should look like an art gallery—polished, creative, and cohesive.
Use the same filters or color palette.
Alternate content types: feature artworks, tutorials, and student success stories to keep it dynamic.
3. Show Up With Stories and Reels
Stories: Share quick updates, polls, or mini-tutorials.
Reels: These short, engaging videos are perfect for art tutorials, behind-the-scenes clips, or showcasing your campus life.
Example: Vridhi School of Arts posts time-lapse videos of students working on Tanjavur pieces, which instantly grabs attention.
4. Engage, Engage, Engage
The secret sauce of Instagram? It’s a two-way street. Reply to every comment and DM, and interact with your followers’ posts. Engagement makes people feel valued, which builds trust and loyalty.
Make Art Enthusiasts fall in Love
Now that people are exploring your profile, make them want to learn from you.
1. Showcase Real Experiences
Parents and students want to see what life at your school is like. Show them!
Post testimonials from happy students and parents.
Share before-and-after art projects to highlight student growth.
2. Offer Free Value
Want to hook your audience? Teach them something! Free tutorials, tips, or art challenges show off your expertise while adding value.
Vridhi School of Arts does this beautifully with its quick Tanjavur painting tutorials, which are highly shareable.
Host an art challenge, like “Create Your Own Mandala”, and feature the best submissions.
3. Tell Emotional Authentic Stories
Stories make your audience feel connected. Share heartfelt moments from your students’ journeys or the history behind your school.
4. Collaborate With Artists
Partner with artists to broaden your reach. Alagisundaram N and Mona Biswarupa both use their profiles to blend their personal artistry with broader engagement, creating an inspiring blend of community and expertise.
Turn Followers Into Students
Finally, let’s convert all that interest into actual enrollments, sign-ups, or art sales.
1. Use Clear CTAs
Every post should include a call-to-action (CTA) that directs your audience toward the next step.
“DM us to join our online art classes!”
“Check out the link in bio to apply now!”
“Want to learn how to create this piece? Sign up for our Tanjavur painting workshop today!”
2. Promote Events and Offers
Use Instagram to get the word out about open houses, workshops, or special promotions.
Add countdown stickers to Stories.
Create event posts with all the details.
3. Leverage Instagram Ads
Instagram ads let you target parents, teens, or even art enthusiasts with laser precision. Promote your school, online classes, or events to the right audience.
Lessons From Vridhi School of Arts and Monnerisms
Vridhi School of Arts shines by offering tutorials and online classes, attracting a global audience and building a sense of community.
Monnerisms proves the power of personal branding—by consistently sharing her art and journey, Mona inspires her audience and drives sales.
What can we learn? Both profiles succeed because they mix authenticity with consistent, high-quality content. They provide value, connect emotionally, and make it easy for their audience to engage.
Your Instagram Journey Starts Now
Instagram isn’t just a platform—it’s a stage for your school’s creativity. By creating an engaging, visually stunning profile, you can connect with students, parents, and art enthusiasts in ways that go far beyond traditional outreach.
So, what are you waiting for? Get started today, and watch your school’s online community grow into something truly magical.
Ready to take your Instagram to the next level? Reach out to MAS Digital for expert guidance in creating a powerful Instagram strategy for your art school. Let’s make your profile shine!